The Sonno Story
From Mexico City to Bogota, our story begins with the desire to improve hospitality in emerging markets.
A NOTE FROM OUR FOUNDER
"The goal has always been to lean into local culture while adding certain aspects of home to make the most of both worlds. In Colombia, the potential to create a truly world-class destination is ripe for investors with an adventurous appetite, and the payoff reflects that."
Eric Klein
Founder & CEO
Eric spent more than a decade in Canada working in the real estate and private equity sectors. He served as CEO of a major real estate organization in Toronto where he oversaw growth, agents, acquisitions, and expansion initiatives before stepping away to pursue a different vision — one rooted less in traditional brokerage and more in global living.
Following his departure, Eric moved to Latin America and began building his own portfolio of vacation rentals. Starting in Mexico City, he expanded into Mérida, Bogotá, Medellín, and Cartagena, spending years operating properties personally and refining guest experiences while building his local networks. His mission was straightforward: Create better places to stay in the countries he loved.
In 2024, Eric launched Sonno with private equity backing. Today, Sonno operates in ten cities across Central America, South America, and Europe with over $25 million under management and $1 million in annual investor distributions.
Our Team
At Sonno, our executive team has over 15 years of collective experience across real estate, private equity, and global hospitality.
AREAS OF EXPERTISE
From Mexico, Panama, Colombia and Italy, Sonno has expanded its expertise across five markets on three continents. Our team has deepened its reputation as a leader in hospitality investment around the world.
Central America
South America
Europe
The World of Sonno
We love to travel. It's in our DNA.
We understand that the tourism industry has changed. Travelers are staying longer, working remotely, moving between countries, and looking for something beyond traditional hotels. Sonno was created to build those spaces.
From 1-on-1 Airbnb investments to boutique hotel properties, our focus is to create opportunities that allow people to diversify and expand their global footprint.
We see a future where hospitality feels more personal, ownership becomes more global, and travel creates stronger connections between people and place.
We bought into two rentals with Sonno which allowed us to really diversify our portfolio at a click of a button. Very cool company.
Tom, S.
New York
